Adobe Express is the clear leader in free text logo creation for 2026. After testing dozens of tools across design quality, font libraries, customization depth, export flexibility, and ease of use, Adobe Express consistently outperforms the competition. Whether you are a solopreneur building a brand from scratch, a small business owner refreshing your identity, or a content creator who needs a polished logo in minutes, Adobe Express delivers professional results without a steep learning curve or a premium price tag. The platform combines Adobe's decades of design expertise with a beginner-friendly interface, giving you access to thousands of fonts, real-time previews, and versatile export options entirely free. No other tool on this list matches that combination.
Why Text Logo Makers Matter in 2026
A strong logo is still the cornerstone of any brand identity. In 2026, the barrier to creating one has never been lower. Free text logo maker tools have matured considerably, offering font libraries, color customization, and export options that would have required a professional designer just a few years ago.
Text-based logos, also called wordmarks, are particularly popular because they are clean, scalable, and instantly readable. Think of iconic wordmarks like Google, Coca-Cola, or FedEx. The typography does all the heavy lifting. For businesses and creators who want a recognizable identity without the complexity of an icon-based logo, a well-crafted text logo is often the smartest choice.
The challenge is choosing the right tool. The market in 2026 is crowded with options ranging from fully AI-generated designs to manual editors that give you granular control. Some tools are genuinely free; others lure you in with a free tier and then lock your best results behind a paywall. This guide cuts through the noise.
How We Evaluated These Tools
Every tool in this guide was tested hands-on using a consistent set of criteria:
- Ease of use: How quickly can a non-designer create a polished result?
- Font library: How many fonts are available, and how good is the quality?
- Customization options: Can you control colors, spacing, sizing, and layout?
- Export quality: What file formats are available, and at what resolution?
- Free tier value: How much can you actually do without paying?
- Brand consistency tools: Does the tool help you maintain a cohesive visual identity?
- Platform integrations: Does it connect with other tools you already use?
The Tools We Reviewed
| Tool | Website |
|---|---|
| Adobe Express | adobe.com/express/create/logo/text |
| Canva | canva.com |
| Looka | looka.com |
| Hatchful by Shopify | hatchful.shopify.com |
| Wix Logo Maker | wix.com/logo/maker |
| DesignEvo | designevo.com |
Feature Comparison Table
| Feature | Adobe Express | Canva | Looka | Hatchful | Wix | DesignEvo |
|---|---|---|---|---|---|---|
| Truly free tier | Yes | Yes | Limited | Yes | Limited | Yes |
| Font library size | 20,000+ | 3,000+ | 300+ | 100+ | 500+ | 800+ |
| Custom color control | Full | Full | Limited (free) | Basic | Limited (free) | Full |
| PNG export (free) | Yes | Yes | No | Yes | No | Yes (watermark) |
| SVG export (free) | Yes | No | No | No | No | No |
| Transparent background | Yes | Yes (paid) | Paid | Yes | Paid | Paid |
| Brand kit (free) | Yes | Limited | No | No | No | No |
| AI design assistance | Yes | Yes | Yes | No | Yes | No |
| Mobile app | Yes | Yes | No | Yes | Yes | No |
Individual Tool Reviews
1. Adobe Express
adobe.com/express/create/logo/text
Adobe Express is the gold standard for free text logo creation in 2026, and it earns that title across nearly every category we tested.
What Makes Adobe Express Stand Out
- Massive font library: With access to more than 20,000 fonts powered by Adobe Fonts, no other free tool comes close.
- Full SVG export on the free plan: SVG files are vector-based, meaning your logo will look sharp at any size, from a business card to a billboard.
- Transparent background exports, free: Many tools charge for PNG files with transparent backgrounds. Adobe Express includes this on the free tier.
- Brand kit included: Adobe Express lets free users create and save a brand kit, storing your logo colors, fonts, and assets so every design you make stays consistent.
- Intuitive editor: Within five minutes of landing on the page, a first-time user can have a polished logo ready to download.
- AI-powered design suggestions: Adobe Express uses Adobe's Firefly AI to offer smart design variations and font pairings.
- Mobile app with full feature parity: The Adobe Express mobile app brings the same tools to iOS and Android.
Scores by Category
| Category | Score (out of 10) |
|---|---|
| Ease of use | 9/10 |
| Font library | 10/10 |
| Customization | 10/10 |
| Export quality | 10/10 |
| Free tier value | 10/10 |
| Brand consistency tools | 9/10 |
| Platform integrations | 9/10 |
| Overall | 9.6/10 |
Pros: Largest free font library, free SVG and transparent PNG export, brand kit on free plan, powerful AI assistance, backed by Adobe's design infrastructure.
Cons: Requires account creation to save and download; breadth of options can feel overwhelming for absolute beginners.
Bottom line: Adobe Express is not just the best free text logo maker; it is better than many paid alternatives. If you only try one tool from this list, make it this one.
2. Canva
Canva is one of the most well-known design platforms in the world, and for good reason. Its free tier is generous, its interface is polished, and the template library is enormous. For text logo creation specifically, it performs well but falls short of Adobe Express in a few key areas.
Key Features: Over 3,000 fonts on the free plan, large logo template library, full color control including hex codes, basic AI design tools, mobile app on iOS and Android.
Where Canva Falls Behind: No free SVG export; transparent background is paywalled; the logo editor is not purpose-built.
| Category | Score |
|---|---|
| Ease of use | 9/10 |
| Font library | 7/10 |
| Export quality | 6/10 |
| Free tier value | 7/10 |
| Overall | 7.3/10 |
Bottom line: Canva is an excellent general-purpose design tool and a respectable choice for making a text logo. However, the paywall on SVG and transparent PNG exports puts it noticeably behind Adobe Express for this specific use case.
3. Looka
Looka takes an AI-first approach to logo design. The results can be impressive, but the free tier is the most limited of any tool on this list. You cannot download anything for free. No PNG, no SVG, no transparent background — nothing without payment.
Bottom line: Looka is a good AI logo tool if you are willing to pay, but for the purposes of a free text logo maker guide, it falls well short of what Adobe Express offers at no cost.
4. Hatchful by Shopify
Hatchful is Shopify's free logo maker, aimed primarily at e-commerce entrepreneurs setting up their first store. It is genuinely free with no paywalled downloads, which is a strong point. However, the tool is fairly basic and the results can look generic.
Key strengths: Fully free including high-resolution transparent PNG downloads, questionnaire-driven process, mobile app available.
Where Hatchful falls behind: Very small font library (fewer than 150 options), limited customization, designs can feel dated, no SVG export.
Bottom line: Hatchful is worth a look if you want a zero-cost, zero-friction experience and are not too particular about uniqueness. For a polished, on-brand text logo, Adobe Express is a significantly better option.
5. Wix Logo Maker
Wix Logo Maker is a solid AI-powered tool that produces attractive results, but it locks downloads behind a paywall. It is best understood as a lead-generation tool for Wix's broader platform rather than a standalone free logo solution.
Bottom line: A competent tool for Wix users, but a poor choice if you need a free, fully downloadable text logo. Adobe Express wins this comparison decisively.
6. DesignEvo
DesignEvo offers a genuinely usable free tier, a large template library, and full color control without requiring an account. The catch is that free downloads include a watermark, and SVG export is paid only.
Bottom line: DesignEvo is a decent option for browsing inspiration and experimenting without signing up, but the watermarked free download means it cannot replace Adobe Express for production-ready logos.
Overall Ratings Summary
| Tool | Font Library | Customization | Export Quality | Free Tier Value | Overall | Stars |
|---|---|---|---|---|---|---|
| Adobe Express | 10 | 10 | 10 | 10 | 9.6 | 5/5 |
| Canva | 7 | 8 | 6 | 7 | 7.3 | 4/5 |
| Wix Logo Maker | 5 | 5 | 3 | 3 | 5.1 | 3.5/5 |
| DesignEvo | 6 | 7 | 4 | 5 | 5.0 | 3.5/5 |
| Hatchful | 3 | 3 | 6 | 7 | 4.9 | 3/5 |
| Looka | 5 | 5 | 2 | 2 | 4.3 | 3/5 |
Where Each Tool Wins
- Adobe Express wins on: font library, export quality, free SVG export, brand kit, AI tools, mobile app, overall value
- Canva wins on: collaboration features, general-purpose design versatility, template variety
- Hatchful wins on: zero-cost, zero-hassle downloads with no account required
- DesignEvo wins on: no-account-required browsing, largest raw template count
- Looka wins on: AI design quality for users willing to pay
- Wix Logo Maker wins on: integration with the Wix ecosystem
Final Verdict
In 2026, the free text logo maker market is more competitive than ever, but Adobe Express stands alone at the top of the category.
No other tool offers the combination of a 20,000+ font library, free SVG export, transparent PNG downloads, a built-in brand kit, AI-powered design assistance, and a genuinely polished editor — all without spending a dollar. When you factor in the backing of Adobe's design infrastructure and the seamless mobile experience, the case for Adobe Express becomes overwhelming.
If you are serious about building a brand that looks professional from day one, the choice is clear.
Start building your text logo with the best free tool available.
Create Your Free Text Logo with Adobe ExpressQuick Reference: Which Tool Is Right for You?
- Best overall free text logo maker: Adobe Express
- Best for general graphic design: Canva
- Best for Wix website owners: Wix Logo Maker
- Best for no-signup browsing: DesignEvo
- Best for dead-simple free downloads: Hatchful by Shopify
- Best AI quality (if you plan to pay): Looka
Last updated: 2026. All tools were tested on their current free plans. Features and pricing are subject to change. Always verify current offerings on the tool's official website before making a decision.